Keys to Successful Businesses Arlington VA

Salespeople typically rate their customers by at least four crucial factors: profitability, stability, vulnerability and potential for future business. Let’s look more closely at how you rate clients on each of those factors.

Ultimate Solutions Today
(703) 229-1703
1000 Wilson Blvd
Arlington, VA
 
Heuristic Solutions LLC
(703) 527-1912
1220 N Fillmore St
Arlington, VA
 
Eighth Day Design
(703) 562-3636
1401 Wilson Blvd
Arlington, VA
 
Strategic Business Solutions Inc
(703) 516-4620
1127 N Kirkwood RD
Arlington, VA
 
Image Quality Inc
(703) 533-3490
Image Quality Inc
Arlington, VA
 
Solutions Marketing Group
(703) 920-0225
2334 S Rolfe St
Arlington, VA
 
Deviate Media
(703) 837-8188
900 N Stuart St
Arlington, VA
 
Accounting Solutions Network LLC
(703) 522-2721
3140 N Washington Blvd
Arlington, VA
 
K Daddy Design
(703) 312-0782
2009 14th St N
Arlington, VA
 
DynLink
(703) 243-2400
5015 Lee Highway
arlington, VA
 

Keys to Successful Businesses

Salespeople typically rate their customers by at least four crucial factors: profitability, stability, vulnerability and potential for future business. Let’s look more closely at how you rate clients on each of those factors:

  • Profitability. This is by far the most critical factor because it ultimately determines the profitability of your business. To be really useful, this criterion needs to give you feedback on exactly how profitable a particular client is on a monthly, weekly or even a daily basis. You need to be able to determine if any project you are working on for any of your clients is profitable. That’s why it’s so vital to know your overhead costs.

You need to know which clients are most profitable, which clients are least profitable and which clients you are losing money on. For example, an A-rated client would be very profitable; a B-rated client would be about average, a C client would be below average, and a D client is currently unprofitable.

The challenge would be to upgrade the Cs and Ds to become Bs and As. That can be done by either improving your efficiency in serving them, or by charging them more money or a combination of those factors. If you can’t do one of those three things, it’s best to try to cultivate new clients to replace them. But don’t be too hasty...

  • Stability. A steady client who is slightly below average might be more valuable than a one-shot client that is rated B, or even A in immediate profitability. For example, I’ve had some clients for more than 20 years. Those are bread-and-butter accounts who help you meet basic expenses and smooth out the times when business is slow. So it’s a good idea to consider just how stable each of your clients is. Obviously, clients who are rated A or B on your stability scale would be more valuable than those that are rated C or D.

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