Sales Language Salisbury MD

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? Read the following article and you will get the answers.

Platinum Advertising
(410) 882-4206
1705 E Joppa Rd
Parkville, MD

Data Provided by:
Coker Innovation Company
(410) 878-7661
P.O. Box 9208
Baltimore, MD
 
Turnbaugh Solutions Consulting
(443) 825-6145
3751 Keswick Road
Baltimore, MD
 
Aquatique Show Intl-Usa
(410) 528-0480
901 Cathedral St
Baltimore, MD

Data Provided by:
Oxford Club
(410) 223-2643
105 W Monument St
Baltimore, MD

Data Provided by:
Trump Network Health and Wellness
(301) 336-7871
7313 walker mill road
Capitol Heights, MD
 
Alvin Akman & Assoc Inc
(410) 321-0315
1402 Front Ave
Lutherville, MD

Data Provided by:
MGH Advertising Inc
(877) 473-9230
100 Painters Mill Road, Suite 600
Owings Mills, MD
 
Word of Mouth CPR Event List
(443) 799-9720
7373 Swan Point Way
Columbia, MD
 
Invitrogen Corporation
(240) 379-4000
7305 Executive Way
Frederick, MD

Data Provided by:
Data Provided by:

Sales Language

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? My bet is hundreds.

How many times should you use the word we? My answer is none.

Everything you do or say is in “we” format—especially if you have a marketing department. Does the customer care about you or themselves? Obvious answer. So why do you “we-we” all over them? They don’t care about you—unless you can help them.

The key in mastering any kind of sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are and how they will produce more and profi t more from ownership of your product or service.

Here’s the secret: Take the word we and delete it. Delete it from your slides, your literature and especially from your sales presentation. You can use I but you can’t use we.

Here’s the power: When you stop using we, you have to substitute the word you or they and say things in terms of the customer. How they win, how they benefit, how they produce, how they profit, how they will be served and how they have peace of mind.
We is for selling. You is for buying.

Mandate for understanding: Go through your entire presentation, record it, listen to it actively, which means taking notes. Count the word we. I’ll bet there are plenty.

Click here to read the rest of the article at SuccessMagazine.com