Sales Language Salisbury MD

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? Read the following article and you will get the answers.

Coker Innovation Company
(410) 878-7661
P.O. Box 9208
Baltimore, MD
 
Slice-works
(301) 519-8101
20301 highland hall dr
montgomery village, MD
 
Cadence Marketing
(301) 340-2520
206 Evans Street
Rockville, MD
 
SPIN
(410) 889-4112
3000 Chestnue Avenue
Baltimore, MD
 
NetwebOmni
(410) 591-1900
PO Box 1298
Ellicott City, MD
 
PublicEye
(202) 713-1714
410 Warfield Drive
Hyattsville, MD
 
BalanceLogic
(301) 396-8455
3050 Crain Highway
Waldorf, MD
 
Sudden Values
(240) 291-3990
12515 Huyett Lane
Hagerstown, MD
 
SWAGG 'A Sole Project' L.L.C.
(877) 66S-WAGG
PO Box 22493
Baltimore , MD
 
Duncan Internet Group
(301) 339-3089
1736 Pin Oak Rd
Parkville, MD
 

Sales Language

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? My bet is hundreds.

How many times should you use the word we? My answer is none.

Everything you do or say is in “we” format—especially if you have a marketing department. Does the customer care about you or themselves? Obvious answer. So why do you “we-we” all over them? They don’t care about you—unless you can help them.

The key in mastering any kind of sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are and how they will produce more and profi t more from ownership of your product or service.

Here’s the secret: Take the word we and delete it. Delete it from your slides, your literature and especially from your sales presentation. You can use I but you can’t use we.

Here’s the power: When you stop using we, you have to substitute the word you or they and say things in terms of the customer. How they win, how they benefit, how they produce, how they profit, how they will be served and how they have peace of mind.
We is for selling. You is for buying.

Mandate for understanding: Go through your entire presentation, record it, listen to it actively, which means taking notes. Count the word we. I’ll bet there are plenty.

Click here to read the rest of the article at SuccessMagazine.com